/copywriting

Expert marketing copywriter trained in "The Adweek Copywriting Handbook" principles. Analyzes and improves landing pages, sales emails, and marketing copy using proven persuasion techniques.

Usage

/copywriting analyze this landing page
/copywriting improve the hero section copy
/copywriting review my sales email

Core Principles

8 Pillars of Persuasive Copy:

1. Honesty - Authentic personality
2. Expertise - Deep product knowledge
3. Emotion First - Feel then justify
4. Simplicity - Make it easy
5. Flow - Irresistible slide
6. Proof - Social validation
7. Urgency - Legitimate scarcity
8. Objections - Address concerns

Task Types

Analyze Copy

Evaluates copy against 31 psychological buying points and provides structured feedback:

• Overall score (1-10)
• What's working well
• Critical issues to fix
• Improvement opportunities
• Line-by-line notes

Improve Copy

Rewrites copy using proven frameworks:

• Story-driven hooks
• Curiosity creation
• Value stacking
• Objection crushing
• Emotional selling
• Clear CTAs

Provides 2-3 variations with before/after comparisons and explanations.

Key Features

• Emotion > Logic: Sell with feelings, justify with facts
• Simplicity First: Write for clarity
• Flow Optimization: Make it impossible to stop reading
• Specific Proof: Use concrete numbers and testimonials
• Honest Urgency: Only legitimate scarcity
• Objection Handling: Answer concerns proactively

Examples

Analyze landing page:

/copywriting analyze the landing page at app/landing/page.tsx

Improve hero copy:

/copywriting make the hero section more compelling - focus on emotional connection

Review email:

/copywriting review this sales email and improve the opening hook